the process of being mentally stimulated to do or feel something, especially to do something creative
What if there is an exchange of inspiration between artisans in Malawi and international designers, where during the creative process one inspires and informs the other? People of the Sun fosters Creative Synergies between talented international designers and its partner artisan clubs. Innovation is a collaborative process and People of the Sun aims to do exactly that: Act as a connector in order to enhance creative synergies and create a pro-poor collaborative value chain, that adds economic, social and cultural value to Malawi and its artisans
During the process designers are inspired by local skill and in return local craftsmanship is challenged and can survive. Design is no longer just a question of functionality but a tool that empowers local artisans in Malawi and keeps indigenous skills alive. Design is not meant as aid, but as a component for setting up sustainable cooperative artisan businesses.